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7/31/07It may be killing trees… but it will TRUMP any e-mail results …
By Troy White
7/30/07Conversation-Starters: How to Create Opening Copy that Sings and Soars
By Clayton Makepeace
7/28/07Landing Page Design 102 – Sidebars
By David Dittman
7/27/07How do I Procrastinate … Let Me Count the Ways!
By Julie McManus
7/26/07The Simplicity Imperative
By Michael Masterson
7/25/07Anything Worth Doing is Worth Doing Poorly!
By Daniel Levis


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July 31, 2007
Issue #191

It may be killing trees …but it will TRUMPany e-mail results …
In this issue:
How to get other people to pay for ALL of your marketing …
The 12 cent miracle cure to slumping sales …
How BIG is the difference between digital and print? Why should you care?
$250,000 in 5 months is very possible … how?
And much more!
Fellow business builder,
To me, internet-only marketing is missing the boat. Focusing all of your marketing effort online may be doing you much more harm than good. Yes – e-mail is ‘free’. Yes, websites are next to ‘free’. And yes, you can test much faster and with more detail than doing offline marketing.
But, when I personally get 420 – 550% better results using print … my radar tells me that something is amiss in cyberworld.
I’m talking about the lowly piece of paper that people have to actually touch. That thing that wasn’t supposed to exist in the ‘paperless’ office – HA! I have more paper now than ever before.
Anyhow, for my clients and prospects … I opt to not only send them e-mail newsletters – but to also send them print newsletters.
Why?
They can’t delete in a nanosecond.
They have to physically handle it (even to throw it out).
They can pass it to others.
There is MUCH more perceived value in paper than on the screen.
There is less competition in the physical mailbox than in the e-mail box (I don’t know about you – but I don’t get 500 pieces of stuff in my physical mailbox to deal with every day – I do in my inbox).
They are much less likely to get upset with you abusing their mailbox than their inbox.
And …
The results speak for themselves!
When I run a print newsletter I use different links I can track back to the specific source of order. And the numbers speak for themselves. From a print ad I ran in one newsletter, I saw a $8.61 per click return. From the same ad in my e-zine I saw a $0.76 per click return.
Well over 1,000% better … same ad … same product … many of the same contacts. But print converted exponentially better.
I go with what works – and this works.
So, I thought I would share with you one of my newsletters and how I structure it (and how you should too).
First, hokey and silly WORK!
My experiences with cartoons for the Wild West Wealth Summit gave me more than enough proof that you should be using cartoons in your business.
People ate it up and wanted more of it.
Which is why I have a team of cartoonists (which you can get for next to nothing on elance.com) working on a number of projects for me.
It stands out in an environment that is incredibly difficult to stand out in.
I use my kids in some of my articles. Having twins puts me in the 3% bracket of families with young kids. And people are fascinated with this. I share success secrets I learn while watching them play – and people love those articles.Continue to Article... (2 Comments)
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